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In July 2015, Lt. Col. Michael A. Ortiz authored a ground breaking article entitled "Dream Big: Air Force personnel must keep pace with today's digital customer." (U.S. Air Force Graphic Illustration/Quinn Jacobson)


Changing the paradigm to HRM customer service

In July 2015, Lt. Col. Michael A. Ortiz authored a ground breaking article entitled "Dream Big: Air Force personnel must keep pace with today's digital customer." (U.S. Air Force Graphic Illustration/Quinn Jacobson)

Related Imagery
Brig. Gen. Ellen Moore (left), Air Reserve Personnel Center commander, presents Tech. Sgt. Amee Espinoza, Personnel Customer Service Manager for the ARPC Total Force Service Center, with a letter of congratulations from Lt. Gen. Maryanne Miller, commander of Air Force Reserve Command, for her selection as the AFRC nomination for the 2016 GEICO Military Service Award. Espinoza completed more than 600 hours of direct and indirect counseling services with individuals and groups focused on DUI and DWIs, addiction, domestic violence, conflict resolution, and anger management. (U.S. Air Force photo by Master Sgt. Beth Anschutz)
Tech. Sgt. Amee Espinoza, Personnel Customer Service Manager for the ARPC Total Force Service Center, looks at photos of her sons. Espinoza lost her youngest son, but turned the tragedy into therapy and found her calling to serve others through counseling. She completed more than 600 hours of direct and indirect counseling services with individuals and groups focused on DUI and DWIs, addiction, domestic violence, conflict resolution, and anger management and was chosen as the Air Force Reserve Command nomination for the 2016 GEICO Military Service Award. (U.S. Air Force photo by Quinn Jacobson)
Brig. Gen. Ellen Moore (center), Air Reserve Personnel Center commander, has her brigadier general rank pinned onto her uniform by her daughter Maggie (left) and her parents Charley and Sheila Pritchett during her promotion ceremony Jan. 27, 2017, at Buckley Air Force Base, Colo. Moore is the first female brigadier general to command ARPC. (U.S. Air Force photo by Master Sgt. Beth Anschutz)
Lt. Gen. Maryanne Miller (left), Chief of Air Force Reserve and Commander, Air Force Reserve Command, and Brig. Gen. Ellen Moore (right), Commander, Air Reserve Personnel Center, smile during Moore's promotion ceremony Jan. 27, 2017, at Buckley Air Force Base, Colo. Moore is the first female brigadier general of ARPC. (U.S. Air Force photo by Master Sgt. Rick Grybos)
Brig. Gen. Ellen Moore (right), Commander, Air Reserve Personnel Center, receives her one-star flag from Lt. Gen. Maryanne Miller, Chief of Air Force Reserve and Commander, Air Force Reserve Command, during Moore's promotion ceremony Jan. 27, 2017, at Buckley Air Force Base, Colo. Moore is the first female brigadier general to command ARPC. (U.S. Air Force photo by Master Sgt. Beth Anschutz)
Brig. Gen. Ellen Moore (center), Commander, Air Reserve Personnel Center, stands at attention while her one star flag is unfurled by Senior Amn. Minette Ramirez (left) and Master Sgt. Jessie Thomas (right), and Lt. Gen. Maryanne Miller, Chief of Air Force Reserve and Commander, Air Force Reserve Command, looks on. The presentation was part of Moore's promotion ceremony Jan. 27, 2017, at Buckley Air Force Base, Colo. Moore is the first female brigadier general to command ARPC. (U.S. Air Force photo by Master Sgt. Rick Grybos)
Brig. Gen. Ellen Moore (center), Commander, Air Reserve Personnel Center, stands with her daughter, Maggie, and her parents Sheila and Charley Pritchett during her promotion ceremony Jan. 27, 2017, at Buckley Air Force Base, Colo. Moore is the first female brigadier general to command ARPC. (U.S. Air Force photo by Master Sgt. Beth Anschutz)
Col. Sharon Stehlik, center, served as the Headquarters Individual Reservist Readiness and Integration Organization Detachment 2 commander for four years, from October 2012 to October 31, 2016. She transitioned command to the incoming commander during the month of October. Her last day was Oct. 31.
Staff Sgt. Olorunyomi Martins, the Individual Mobilization Augmentee with the 436th Airlift Wing's legal office pictured here following a unit color run, has an infectious smile and positive personality, says the legal office superintendent, Master Sgt. Michelle Palmer.
As kids, Staff Sgt. Olorunyomi Martins (right) and his older brother participated in the Boy Scouts. It was a way to wear a military-like uniform and feel big and strong like the Americans in the war movies they would watch.
Staff Sgt. Olorunyomi Martins, an Individual Mobilization Augmentee paralegal at the 436th Airlift Wing legal office, is presented the Staff Judge Advocate of the Month Award by Lt. Col. Thomas P. Condie, the 436th Airlift Wing SJA.
Lt. Gen. James “JJ” Jackson, chief of the Air Force Reserve and commander of the Air Force Reserve Command, passes the Air Reserve Personnel Center guidon to Col. Ellen M. Moore, incoming ARPC commander, during a change of command ceremony held May 26, 2016, on Buckley Air Force Base, Colo. Moore, the former Director of Manpower, Personnel and Services, Headquarters Air Force Reserve Command, Robins Air Force Base, Ga., assumed command of ARPC from Mahaney, who left the center to serve as the the Reserve Deputy Director, Director of Operations, Air Mobility Command, Scott Air Force Base, Ill. (U.S. Air Force photo/Quinn Jacobson)